December 11, 2020, Thimphu. The Department of Intellectual Property’s (DoIP) Branding Bureau members conducted a half-day awareness workshop on Intellectual Property Rights (IPR) to the entrepreneurs of Changzamtog Business Start-up Center. The participants were sensitized on the creation and protection of IP and how it can be leveraged to strengthen business competitiveness. The workshop covered the following topics of IPR:

1. Overview of IPR;
2. Branding and Trademarks;
3. Industrial Design;
4. Copyrights and Related Rights; and
5. Patents 

Besides, the music videos and TV spots on IP were also screened and the participants were distributed with brochures on various topics of IP. The program was co-ordinated by the Department of Cottage & Small Industry and attended by 24 Business start-up entrepreneurs.

The Branding Bureau comprising of relevant officials from the DoIP and DCSI was established on April 26, 2019 as a part of the EIE-BD (Enabling Innovation Environment to Strengthen Business Competitiveness through Brands and Designs) project between the World Intellectual Property Organization (WIPO) and the DoIP.